Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...
(Bloomberg) -- Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more ...
Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...
Nov 19 (Reuters) - Roblox has hired former Roku (ROKU.O), opens new tab executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young ...
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As brands look to promote themselves through video games like Roblox and Fortnite, it is unclear how successful these ...
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