Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Tom Emrich is an immersive media industry veteran who previously programmed ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

The advancements in artificial intelligence have allowed augmented reality to become much more accessible to everyday consumers. From Apple’s Vision Pro to Meta’s Quest, technology that was once ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred A new program is mixing augmented reality and ...

A few hundred feet from the sandy shore of Long Beach, California, in the city’s convention center, companies are showing off how we’ll interact with one another by way of virtual and augmented ...