In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

Changing behaviour is complex. Knowing what should happen is not the same as making it happen. This research-led CPD programme, delivered by leading academics from The University of Manchester, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Results from a massive research project investigating whether previously reported scientific ...

When fiction’s most famous detective, Sherlock Holmes, needed to solve a crime, he turned to his sharp observational skills and deep understanding of human nature. He used this combination more than ...

Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this ...