If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.

In the old sitcom “Bewitched” the heroine’s husband, Darrin Stevens, worked at an ad agency and many of the episodes showed him and his wonderful wife Samantha, teaming up to come up with that perfect ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Making an IT organization act like a business is no small job. Letting your internal business customers know you’re doing so is just as crucial, particularly today, when business leaders are ...

The Seoul Metropolitan Government is kicking off the new year by developing a fresh brand slogan to embrace the city’s exciting future. It has been seven years since Seoul launched its “I SEOUL U” ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...