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Magnite to support launch of Business Insider streaming TV channel

Magnite's SpringServe will handle direct advertising campaigns and programmatic demand for the channel.— This story first ...

Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that Business Insider has selected its SpringServe video platform to power ad serving and programmatic ...

How Netflix and HBO are opening up marketing opportunities for their TV shows that usually only blockbuster movies get

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...