When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

A problem statement is a powerful tool that helps businesses ask the right questions. Used properly, it can lead to efficient solutions and make problem-solving feel like a breeze. Done poorly, it can ...

There is an old adage about what the command "to secure the building" means to each military service. It goes like this: The Navy would turn out the lights and lock the doors. The Army would surround ...

If you don't know what you are trying to solve, you hardly stand a chance at solving it. And good design for user interface (UI) and user experience (UX) is about solving the most pertinent problems ...