Big TV is putting it all out on the field. A number of top TV networks and streamers are making aggressive efforts to get ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

The Democratic U.S. Senate candidate ran afoul of the MLB team and its broadcaster.

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Free" streaming, but live sports remain filled with commercials, sponsor overlays and branded integrations. Here’s why ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Genius Sports (GENI) announced on Tuesday that it struck a new partnership with WPP Media (WPP) to sharpen how major brands invest in sports advertising by launching a data-driven tool called the WPP ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. Women’s sports advertising ...