In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

SurveyMonkey is now Momentive. Learn more here. With the world beginning to vaccinate against COVID-19, businesses are looking to the future with optimism—and ambitious goals. This moment in time is ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Zahi Fayad practices what he preaches. As a professor of radiology and director of the biomedical engineering and imaging institute at Mount Sinai, Fayad is leading a study investigating how our ...

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