E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...

Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

SAN MATEO — Nathan Prijatel, 12, likes running his own simulated store and designing virtual roller coasters — particularly ones where the cars hang from the track. His sister Miranda, 9, likes ...

The South Korean band Stray Kids is coming to Roblox today, and they'll be unleashing the SKZOO from now and through the ...

Roblox and Warner Music Group announced that the popular band Twenty One Pilots will hold a virtual concert inside Roblox. The game platform, best known as a haven for kids, has grown up and is ...

Step this way to the metaverse. Roblox has a virtual launch party coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday. The event is a new way of expanding the ...

Roblox (RBLX) is a fast-growing gaming platform aiming for 10% of $180B market with popular games and investment in safety & ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

AI chatbots can spit out convincing — if at times overconfident — natural language responses, but what if an AI could build custom virtual worlds based on a text description alone? Roblox is exploring ...