The 2026 World Cup has already set records for the most host nations, most matches and the highest prize money.
The Athletic has built a calculator to help you tally up the three main costs — a match ticket, transportation and lodging.
Nearly 80% of hotels surveyed by a body representing the industry reported bookings were running below projections — a worrisome sign with only weeks to go before the World Cup.
The league is on pace to record its second-best average attendance mark even before a potential World Cup bump.
Brands from Adidas to Amazon are racing to tap World Cup 2026 demand with new merchandise drops and fan experiences.
President Trump says he was unaware of the high cost of attendance for World Cup soccer matches taking place in the United States next month. “I did not know that number,” Trump told the New York ...
Some World Cup regulars are skipping matches hosted by the United States, voicing concerns about violent immigration crackdowns and visitor safety.