Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and ...

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...

Telemundo will not jump to commercial breaks during the new FIFA World Cup hydration breaks in an effort to maintain more ...

The Chelsea star was one of several surprise omissions from England’s World Cup squad.

Before it kicks off, the story of the 2026 World Cup has been the commercialization of the event overshadowing the actual ...

Telemundo has committed itself to covering hydration breaks during the FIFA World Cup tournament rather than opting-in to new ...

NBCU has already sold out of World Cup ad inventory, Miguel Lorenzo, Telemundo Enterprises’ senior VP/sports content, ...

Do you believe in World Cup miracles? No, but 32 years after the World Cup first came to America, I'll take some new memories ...