Major League Soccer has averaged 7.9 million live match viewers per week across streaming and linear platforms through the first three months of the 2026 season, an increase of 62% year-over-year.

With the World Cup fast approaching, Major League Soccer is trumpeting its strong momentum through the first three months of the season.

The league is on pace to record its second-best average attendance mark even before a potential World Cup bump.

The League’s continued growth this season builds on the strongest three-year period of fan engagement in MLS history ahead of FIFA World Cup 2026

FIFA has officially announced a landmark partnership with YouTube ahead of the 2026 World Cup, aimed at revolutionising how the tournament reaches a digital-first audience. The deal will allow official rights holders to leverage the world's largest video platform to showcase live action and classic content to fans across the globe.

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Holding the exclusive free-to-air FIFA World Cup rights in France, M6 Group, which has posted a Q1 consolidated revenue of €297.7 million (€314.9 million at Q1 2025, down 5.5 per cent), is anticipating a strong audience and growing ad revenues for Q2.

Telemundo and Peacock will be the places to be for viewers wishing to watch the 2026 World Cup in Spanish.

AudioEye reports the 2026 World Cup will attract nearly 6 billion viewers, highlighting the critical need for improved digital accessibility for diverse users.