adexchanger

Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...
adexchanger

Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...
Digiday

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...
Forbes

Unlocking Telecom Data: How Operators Can Fuel The Next Wave Of AdTech Innovation

Ehsan Ahmadi is the CEO of Vox Solutions. Winner of the 2023 Telco Innovation award and Featured in Capacity’s Power 100. The digital advertising boom has reshaped the media landscape. Pure‑play ...
ExchangeWire

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency Wars

AI is rewriting the rules of ad tech by eliminating the value of execution. Today, media buying remains largely operational, ...
Digiday

OpenAI is building the ad tech stack it’s currently borrowing

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...
24/7 Wall St.

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

AppLovin (NASDAQ:APP | APP Price Prediction) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating and a $710 price target, joining a crowded but ...