YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds. A majority of marketing leaders are diversifying and ...

Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.

Google's AI search shift is changing user behavior, not killing SEO. Here's how entrepreneurs can adapt, build authority and ...

For decades, companies have built their fundamental marketing strategies around this question: How can we improve our ranking in Google search results? Most customer journeys occur online, and Google ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

All about the 2025 Ad Age Small Agency Awards winners, which were announced July 23 in Toronto.

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Chatbots like ChatGPT need to quickly identify the structure of your content to determine its relevance. To increase the ...

An optimized Google Business Profile is a valuable asset in a world where your digital footprint can make or break your practice. While AI-driven search tools are making headlines, Google still ...