Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial. How ...

Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search. An SEO professional ...

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel. An SEO professional and SERP analyst with over five years of ...

Google is testing a new loading button for AI Overviews that shows the full overview at once without a 'Show more' button, continuing a recent pattern of default-expansion changes." An SEO ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks. An SEO professional and SERP analyst with over five years of ...

We use one analytics service, Google Analytics, to count visits and see which articles people read. We don’t run ads, and we don’t add advertising or social-media trackers to the site. A few features ...

Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience. Venkat is a senior writer with years of experience ...

Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores. Google AI Mode ...

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. If we can ...

If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact. It’s well known in the SEO industry that pages with more ...